Strategist.
Technologist.
Data Scientist.
Recent Posts
Notebook Thoughts: Transforming Into a Data Driven Organization
A new business paradigm is forming, one that aligns business intelligence, creativity, big data and technology…
Notebook Thoughts: A New Approach to Measuring Brand Health
Rather than using sentiment as a proxy for brand health, we should embrace a new model…
Notebook Thoughts: Choosing the Right Algorithm for the Right Problem
There are countless algorithms we can used to mathematically predict an outcome to a business challenge. …
Notebook Thoughts: Using AI to Transform Talent Acquisition
Every HR department and talent acquisition agency knows that in today’s tight labor market it is…
Notebook Thoughts – Measuring the Customer Journey
There are many types of marketing measures that can be applied to a customer’s purchase and…
Notebook Thoughts: Machine Learning for Dummies
Machine learning is an evolving and complex science. If one takes into account all possible scenarios,…
Notebook Thoughts: Algorithmic Marketing Attribution
Algorithmic or Probabilistic Attribution uses statistics and machine learning to determine the probability of conversion across…
Notebook Thoughts: The AdTech Supply Chain
The AdTech supply chain is complex and constantly evolving. While this diagram is not all…
Expertise
About Me
A strategist, technologist and data scientist, Pedro has worked with multiple global brands across various industries over his 20-year career in marketing and advertising. Currently, he is the Executive Vice President for Marketing Transformation and Data Science for MRM//McCann. Previously, he held the positions of President, Chief Strategy Officer, and Senior Partner at various agencies and technology companies.
