Strategist.
Technologist.
Data Scientist.

Recent Posts
Expertise

Strategy

Driving business performance through digital and marketing transformation.

Technology

Enterprise, marketing and data technology architecture, and integration.

Data Science

Applying data science to maximize business efficiency and effectiveness.

  • Pedro is an incredible visionary and leader. He has an in-depth understanding of the advertising and marketing world, and constantly challenges his team to think about all possibilities when providing clients with innovative solutions.Chris Pickett, Vice President, Enterprise Solutions, IPC Global

About Me

A strategist, technologist and data scientist, Pedro has worked with multiple global brands across various industries over his 20-year career in marketing and advertising. Currently, he is the Chief Precision Marketing Officer at Wavemaker. Previously, he held the positions of Chief Data and Innovation Officer, EVP of Performance and Marketing Transformation, Chief Strategy Officer, President and Senior Partner at various agencies and technology companies.