My name is Pedro Laboy and I am a business strategist. My specialties are marketing and
branding. My tools of choice are technology, social media, and analytics. My name is
Pedro Laboy and I am a business strategist.
Categories
Pedro Laboy’s workshop will demonstrate different quantitative methods to link Customer Value to Brand Equity
My name is Pedro Laboy and over the past 15 years I have held senior positions with top digital, branding and advertising agencies. My areas of expertise are marketing strategy, digital media, social marketing and analytics. My clients are both B2B and B2C and range from Fortune 500 to nonprofit organizations.
I write, blog and present at major marketing conferences on the topics of digital media, social marketing, data analytics, and branding. Furthermore, I am currently working on two books: one on marketing strategy and the other on digital technology.
I received an MA in Economics from George Mason University and an MBA from Ecole Nationale des Ponts et Chaussees in Paris, France. In addition, I have completed programs in integrated communications and marketing metrics from New York University and the Wharton School, respectively.
I am a member of the Marketing Metrics Council, the American Marketing Association, and the Association of Financial Professionals. I am fluent in Spanish, French and Portuguese. I am a former U.S. Army paratrooper.
Click: Five Emerging Technologies Every Marketer Should Embrace
Technology has always been a driver of business growth and, today, technology is evolving at the speed of light. Embracing the right technologies early on can give marketers the edge need to outmaneuver the competition. This upcoming book will thoroughly explain the following emerging technologies: Cloud Computing, Semantic Web, Mobile Web, Localization and RIA.
I excel at problem solving, seeing the big picture and linking unrelated elements to find hidden potential and new opportunities. To learn more about my expertise, explore the Brand Tree below.
Reset: 25 Marketing Principles for the New Economy
The recent economic recession, increasing global competition and the rise of a millennial consumer with little brand loyalty, is forcing executives to rethink their marketing strategies. That is, they must reset their budgets, their tools and their approach to customer acquisition and brand building.
This book has relied on interviews, case studies and research to compile 25 marketing principles every marketer should master. These principles will address the following questions: How are merging digital and information technologies are changing consumer behavior and marketing? What emerging media channels are shaping marketing? How can companies make the most of these channels? How can consumer data be collected and integrated to best predict consumer behavior? What marketing strategies ensure the most valuable customers are acquired?