According to a recent eMarketer survey, marketers fail to embrace the use of web analytics for a number of reasons. The top reason given is the lack of integration with other marketing solutions. Which I will admit can at times be challenging—but not totally insurmountable. However, the other reasons listed should not be an obstacle for most marketers. No budget is too small for Google Analytics. Furthermore, basic math skills and a few hours of training is all that is required to turn data into valuable actionable insights.

So here is a link where you can sign up, at no cost, for Google Analytics. Here is a link to post that lists more than 40 free Google Analytics plug-ins and resources. Finally, here are five videos that will help you master both basic and advanced features of Google Analytics. If this is still not enough, contact me so we can discuss a solution that will fit you needs.

1. Set Up