A Measured Approach to Marketing Profitability

Pedro Laboy will demonstrate how various techniques can be applied to increase the predictability marketing success

Albuquerque

Jan 2007

Essential Skills For The 21st Marketer

Pedro Laboy will outline the marketing, technology, and analytical skills needed to be a successful marketer

Austin

Nov 2006

Marketing Strategies for Improving ROI

Attendees will learn how to improve their strategies, exceed their sales goals and boost their bottom line

Milwaukee

Sep 2006

Measuring Brand Equity and Brand Value

Pedro Laboy will present on the importance of differentiating and measuring brand equity and brand value

Austin

Jun 2006

Linking Customer Lifetime Value and Brand Equity

Pedro Laboy’s workshop will demonstrate different quantitative methods to link Customer Value to Brand Equity

Austin, TX

May 2006