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	<title>Comments on: So, What Exactly Makes You a Social Media Expert?</title>
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		<title>By: malware freeware</title>
		<link>http://pedrolaboy.com/index.php/so-what-exactly-makes-you-a-social-media-expert/comment-page-1/#comment-129</link>
		<dc:creator>malware freeware</dc:creator>
		<pubDate>Fri, 01 Jan 2010 10:45:42 +0000</pubDate>
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		<description>Always good to discover a new website this great. I&#039;ll be back for certain</description>
		<content:encoded><![CDATA[<p>Always good to discover a new website this great. I&#8217;ll be back for certain</p>
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		<title>By: Lisa Thomas</title>
		<link>http://pedrolaboy.com/index.php/so-what-exactly-makes-you-a-social-media-expert/comment-page-1/#comment-8</link>
		<dc:creator>Lisa Thomas</dc:creator>
		<pubDate>Fri, 30 Oct 2009 14:49:48 +0000</pubDate>
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		<description>I agree!  Every day I speak with agencies and firms that are in the do-it-yourself phase with social media.  When a company says they don&#039;t need my help, that&#039;s ok.  But my next step is to look at their social media presence and too often I see a one-way street of static company info being sent out to a handful of fans and followers.  That simply isn&#039;t getting the job done.  Where&#039;s the dialogue?  Where&#039;s the awareness? What usable metrics are being compiled to help shape next steps in the name of continuous quality improvement?  Many companies out there are leveraging social media very well and to their competitors real discomfort.  But scores more are floundering and missing the opportunity to create new customers on the front end versus trying to lure same said customers from their competitors&#039; engaging environment.  Good luck to all!

Lisa
http://www.chiefingredient.com/</description>
		<content:encoded><![CDATA[<p>I agree!  Every day I speak with agencies and firms that are in the do-it-yourself phase with social media.  When a company says they don&#8217;t need my help, that&#8217;s ok.  But my next step is to look at their social media presence and too often I see a one-way street of static company info being sent out to a handful of fans and followers.  That simply isn&#8217;t getting the job done.  Where&#8217;s the dialogue?  Where&#8217;s the awareness? What usable metrics are being compiled to help shape next steps in the name of continuous quality improvement?  Many companies out there are leveraging social media very well and to their competitors real discomfort.  But scores more are floundering and missing the opportunity to create new customers on the front end versus trying to lure same said customers from their competitors&#8217; engaging environment.  Good luck to all!</p>
<p>Lisa<br />
<a href="http://www.chiefingredient.com/" rel="nofollow">http://www.chiefingredient.com/</a></p>
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