Match and Target

Challance: Potential Customers Are Unknown

Health insurance companies do not have the ability to identify potential customers. That is, companies that offer the insurers’ solutions as an option do not provide a list of their employees.

Solution: Use AI to Match and Target

Used AI to predict with a high level of accuracy who works at companies the insurer is present. Target those individuals with personalized content and offers to drive sign-up.

Results

Incremental Revenue = 8% Increase
Match Rate = 84% increase
ROAS = 53% Increase

Used AI to predict with a high level of accuracy who works at companies the insurer is present. Target those individuals with personalized content and offers to drive sign-up.