Smart, results driven, strategy. One built on digital innovation, technology and data, yet it is omni-channel, personalized and scalable. That is what I do

An artificial intelligence strategist, technologist and data scientist, Pedro has helped global brands across various industries apply AI solutions, technology and data science to drive business growth and performance. Currently, he leads Brand Nexus, an AI consultancy. Previously, he was a Managing Director at Accenture. Also, in the past he has held the positions of Chief Precision Officer, Chief Data and Innovation Officer, EVP of Performance and Business Transformation, Chief Strategy Officer and Senior Partner at various consultancies, agencies and technology companies.

Pedro has published articles and is a frequent speaker on the topics of artificial intelligence, digital strategy, technology, data science, ecommerce and business transformation. He has earned a Bachelor of Science in Economics, a Master in Economics and a Master in Business Administration. Pedro is fluent in English, Spanish, French and Portuguese and has extensive experience working in North America, Europe, Asia and Latin America. He is a former US Army paratrooper.

Expertise

Strategy

Technology

Data Science

Digital Media

  • Artificial Intelligence
  • Digital Transformation
  • Product Innovation
  • Digital Commerce
  • MarTech Strategy
  • Systems Architecture
  • Platform Integration
  • Marketing Automation
  • Machine Learning
  • Predictive Analytics
  • Master Data Management
  • Business Intelligence
  • Programmatic
  • Display, Search and Social
  • SEO and Owned Channels
  • CRM and Direct

Selected Clients

Experience

Managing Director, Business Architect
Accenture
Chief Precision Officer
GroupM / Wavemaker
Chief Data and Innovation Officer
Omnicom Precision Marketing Group / Critical Mass
EVP, Performance and Business Transformation
MRM//McCann
Chief Strategy Officer
Tracx - Marketing Analytics Platform
President
Attention - Social and Digital Agency
Senior Partner
Tocquigny - Direct Marketing Agency
Senior Partner
G2 - Geometry Global
Associate Director
Landor Associates - Brand Consultants
Statistician
U.S. Bureau of Labor Statistics
Paratrooper - Sergeant
United States Army - 3rd Ranger Batallion

Education

Marketing Metrics Program
Wharton School of Business, PA
Master in Business Administration, Finance
Ecole des Ponts - ParisTech, France
Bachelor of Science in Economics
Fayetteville State University, NC
Integrated Marketing Program
New York University, NY
Master in Economics
George Mason University, VA
Primary Leadership Development Program
United States Army