Phases of Digital Transformation / Annual DMA Event / October 7th, 2018, Las Vegas

Speaking and Workshops

The Five Pillars of Digital Transformation

How Machine Learning Drives Business Performance


Building a Data Science Team

Former Speaking Engagements

Precision Marketing Strategies
Wavemaker Innovation Forum, New York
Phases of Digital Transformation
DMA, Las Vegas
Social Marketing Strategies
Kraft Global Forum, Chicago
Embracing Digital Transformation
American Marketing Association, Boston
The Science of Direct Response
American Marketing Association, Albuquerque
A Path to Marketing Profitability
American Marketing Association, Pittsburgh
The Science of Direct Response
Direct Marketing Association, Milwaukee
Managing and Measuring Brand Equity
Association of National Advertisers, Austin
A Measured Approach to Marketing
Marketing Metrics Council, Austin
Managing and Measuring Brand Equity
University of Texas, Austin