AI Strategist.
Technologist.
Data Scientist.
Recent Posts
Notebook Thoughts: How Covid Changed Retail
The transformation in retail that started in 2020 is not about new trends. Rather, it is…
Notebook Thoughts: Using The AI to Transform Talent Acquisition
Every HR department and talent acquisition agency knows that in today’s tight labor market it is…
Notebook Thoughts: Enabling the Healthcare Journey
From a marketing perspective, enabling the healthcare or prescription journey is a complex landscape of intertwined…
Notebook Thoughts: Machine Learning for Dummies
Machine learning is an evolving and complex science. If one takes into account all possible scenarios,…
Notebook Thoughts: Choosing the Right AI Algorithm for the Right Problem
There are countless algorithms we can used to mathematically predict an outcome to a business challenge. …
Notebook Thoughts: The Four Phases of Digital Transformation
A new business paradigm is forming, one that aligns business intelligence, creativity, big data and technology…
Notebook Thoughts: The Modern Technology Stack
This is just a simplified reference architecture of today’s marketing technology stack. Excuse all the acronyms…
Notebook Thoughts: 15 Trends That Are Disrupting Marketing
Privacy and Data: The Cookie Crumbles – With Google following on Apple and Mozilla’s steps and…
Notebook Thoughts: An AI Guide to Marketing
Abundance of data and advances in technology–including the proliferation of low code and no code platforms–means…
Notebook Thoughts: Google vs Facebook Ecommerce Solutions
This is simple guide of ecommerce advertising solutions offered by Google and Facebook / Instagram. There…
Notebook Thoughts: Behavioral vs Contextual Targeting
Contextual targeting is done through the use of keywords and categories. For example, we might serve…
Notebook Thoughts: The Foundation of a Great Data Story
Telling a great data story begins with framing the what and the how of the questions…
Notebook Thoughts: Understanding Headless Commerce
Headless commerce decouples back-end platforms responsible for fulfillment, operations, processes, calculations and data from front-ed platforms…
Notebook Thoughts: Media Agencies’ Ansoff Matrix
Recently, I was having a conversation with a friend about strategic choices and risks in our…
Notebook Thoughts: Using Social Media to Measure Brand Health
Rather than using sentiment as a proxy for brand health, we should embrace a new model…
Notebook Thoughts – Measuring the Customer Journey
There are many types of marketing measures that can be applied to a customer’s purchase and…
Notebook Thoughts: Understanding Marketing Attribution
Algorithmic or Probabilistic Attribution uses statistics and machine learning to determine the probability of conversion across…
Notebook Thoughts: The AdTech Supply Chain
The AdTech supply chain is complex and constantly evolving. While this diagram is not all…
Notebook Thoughts: The Marketing Technology Stack
DATA – The Data Infrastructure employs a data lake to ensure scalability, speed, and flexibility.…
Notebook Thoughts: A Data Science Approach to Marketing
Why, how, who and what are we trying to solve for? Are we solving a problem…
Expertise
About Me
A strategist, technologist and data scientist, Pedro has worked with multiple global brands across various industries over his 20-year career in business, technology, marketing and sales. Currently, he is a Managing Director at Accenture. Previously, he held the positions of Chief Precision Marketing Officer, Chief Data and Innovation Officer, EVP of Performance and Marketing Transformation, Chief Strategy Officer and Senior Partner at various agencies and technology companies.
