A business strategist, AI architect and data scientist, Pedro has worked with multiple global brands across various industries over his 20-year career in business, technology, marketing and sales. Currently, he leads Brand Nexus, an AI consultancy. Previously, he was a Managing Director at Accenture and held the positions of Chief Precision Marketing Officer, Chief Data and Innovation Officer, EVP of Performance and Business Transformation, Chief Strategy Officer and Senior Partner at multiple global companies.