- Why, how, who and what are we trying to solve for? Are we solving a problem or seizing an opportunity? How does it align to the consumer journey?
- Do we have the required data? Are we buying or collecting? Is it structured or unstructured? What about variety, velocity, veracity and volume of data?
- What are the appropriate statistical model? Classification, regression, clustering, similarity, etc.? What about marketing models? Segmentation, propensity, etc.?
- What is the deliverable and how does it work? Are we delivering through dashboards? Will it need to be real time?
- Why should the client move forward with the recommended solution?
- What is the investment required?
- How are we going to test and optimize our proposed solution?