Notebook Thoughts – Building a Loyalty Program Simulator

Notebook Thoughts – Understanding Marketing Funnel Types

Notebook Thoughts – Understanding the Value of Social Netoworks

Crunch or Be Crunched

Notebook Thoughts – The Marketing ROI Cube

A Data-Driven Approach to Doing More with Less

The Eight Major Hurdles to Marketing Measurement

Notebook Thoughts: Marketing and the DCF Trap

Notebook Thoughts: Social Strategies for Ecommerce Sites

New Data Rules for ISPs: How the FCC’s Ruling Will Change the Data Market—and Marketing