17 Apr Notebook Thoughts: The Modern Technology Stack In Advertising Data Science Marketing Martech Measurement ROI TechnologyBy Pedro Laboy This is just a simplified reference architecture of today’s marketing technology stack. Excuse all the acronyms but I will be doing a post soon on the most used/overused acronyms in marketing. Tags: AdTechAnalyticsbig dataBusiness IntelligenceContextual TargetingData Sciencedata storyMeasurementmediaPerformancevisualization You might also like Notebook Thoughts: How Covid Changed Retail Posted on May 24, 2023Jul 13, 2023 Notebook Thoughts: Enabling the Healthcare Journey Posted on Dec 07, 2022Jan 27, 2025 Notebook Thoughts: Machine Learning for Dummies Posted on Nov 07, 2022Jul 13, 2023 Leave a Reply Cancel replyCommentName * Email * Website Post navigation Previous Previous post: Notebook Thoughts: 15 Trends That Are Disrupting MarketingNext Next post: Notebook Thoughts: The Four Phases of Digital Transformation