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8 articles

#digital #digital transformation #ecommerce #Marketing ROI #MarTech #media #retail #social media #strategy
2 mins to read

Notebook Thoughts: Google vs Facebook Ecommerce Solutions
May 1, 2021
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#agency #digital #digital transformation #ecommerce #Marketing ROI #media #retail #strategy
1 min to read

Notebook Thoughts: How Covid Changed Retail
November 10, 2020
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#digital #digital transformation #ecommerce #Marketing ROI #MarTech #media #retail #strategy
1 min to read
Notebook Thoughts: Understanding Headless Commerce
November 7, 2020
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#agency #digital transformation #Marketing ROI #media #strategy
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Notebook Thoughts: Media Agencies’ Ansoff Matrix
March 12, 2020
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#Algorithmic Attribution #Analytics #Attribution #Machine Learning #Marketing ROI #Multitouch Attribution
2 mins to read
Notebook Thoughts: Understanding Marketing Attribution
May 30, 2018
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#Analytics #Data Science #Measurement #ROI
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Notebook Thoughts: A Data Science Approach to Marketing
February 23, 2018
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#Analytics #Data Science #digital transformation #Machine Learning #predictive analytics
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Notebook Thoughts: Machine Learning for Dummies
November 7, 2017
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1 min to read
Notebook Thoughts – Building a Loyalty Program Simulator
November 25, 2016
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LLMs
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Multitouch Attribution
Performance
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RAG
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