© 2025 Created by Pedro Laboy

Measurement

26 articles

#digital #digital transformation #ecommerce #Marketing ROI #MarTech #media #retail #strategy
1 min to read

Notebook Thoughts: Understanding Headless Commerce
November 7, 2020
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#agency #digital transformation #Marketing ROI #media #strategy
2 mins to read

Notebook Thoughts: Media Agencies’ Ansoff Matrix
March 12, 2020
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#Algorithms #Analytics #Artifical Intelligence #Data Science #Machine Learning
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Notebook Thoughts: Choosing the Right AI Algorithm for the Right Problem
October 15, 2019
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#Algorithms #Analytics #brand health #Data Science #Machine Learning #sentiment #social analytics #social media
2 mins to read
Notebook Thoughts: Using Social Media to Measure Brand Health
May 26, 2019
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#Algorithmic Attribution #Analytics #Attribution #Machine Learning #Marketing ROI #Multitouch Attribution
2 mins to read
Notebook Thoughts: Understanding Marketing Attribution
May 30, 2018
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#Analytics #Data Science #Measurement #ROI
1 min to read
Notebook Thoughts: The Marketing Technology Stack
March 28, 2018
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#Analytics #Data Science #Measurement #ROI
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Notebook Thoughts: A Data Science Approach to Marketing
February 23, 2018
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#Analytics #Data Science #digital transformation #Machine Learning #predictive analytics
2 mins to read
Notebook Thoughts: Machine Learning for Dummies
November 7, 2017
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AdTech
agency
AI Agents
Algorithmic Attribution
Algorithms
Analytics
Artifical Intelligence
Attribution
brand health
Business
Business Intelligence
Contextual Targeting
Data Science
data story
digital
digital transformation
ecommerce
Governance
LLMs
Machine Learning
Marketing ROI
MarTech
Measurement
media
Multitouch Attribution
Performance
predictive analytics
RAG
retail
ROI
sentiment
SEO
social analytics
social media
strategy
Technology
visualization