A new business paradigm is forming, one that aligns business intelligence, creativity, big data and technology to deliver relevant connected experiences to a new generation of hyper-connected consumers. To succeed in the coming years, companies will need to fuse together a myriad of technology platforms, segregated business data, and a somewhat ineffective media landscape to reach Millennial consumers and the generations that follow.
From crawling to flying, the journey to becoming a data driven organization that can deliver connected experiences has four distinct phases. Each of these transformational phases are enabled by five core drivers: data, technology, intelligence, content and experiences.
